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Slingshot: Re-Imagine Your Business Re-Imagine Your Life, by Gabor George Burt
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Slingshot explores the connection between systematic creativity and smart strategy.
"Slingshot is a great exploration of how to be great in the world!" --Jeff Hayzlett, former CMO of Eastman-Kodak, change agent and marketing authority, author of The Mirror Test
"I am really drawn to Slingshot." --Sir Ken Robinson, leading global expert on education and creativity, best-selling author
"An uplifting and universal blueprint for inventive thinking." --Chip Conley, founder and executive chairman of Joie de Vivre, second largest boutique hotel company in the U.S., acclaimed author
"This book helps us unleash the vast potential of regained creativity and apply it in business, art, and other pursuits of our adult life." --Erno Rubik, inventor of the Rubik's Cube (the world's best-selling toy)
"Slingshot is like looking at things through the other end of a telescope." --Dave Stewart, legendary musician and fearless innovator
"Slingshot opens up possibilities - no preconceptions, no boundaries." --Jonathan Hornby, director of worldwide marketing, SAS (voted America's best company to work for)
"Slingshot helps to understand how much you need to find new solutions." --Barbara Kuit, co-architect of the world's tallest tower
"This is a rare book. Playful yet informed, creative and proven." --Rob Bell, spiritual pioneer and best-selling author, on TIME's "100 Most Influential People" list
"Slingshot enables the critical link between creativity and effective application." --Dudley 'Tal' Stokes, 4-time Olympian, founding member of the Jamaican Bobsled Team, entrepreneur
"I love defying conventional wisdom. Great spirit to this book." --Richard Lobel, executive vice president, CBS Radio
"The concepts of Slingshot come at a time when we must learn to re-tap our imaginations!" --Evan Farmer, visionary artist and television personality
What if you could reignite your childhood creativity in a systematic way, to overstep self-imposed limitations and to discover what you are really capable of achieving? It's all here at your fingertips. Defy conventional wisdom and give reign to your imagination for success in your business and your life.
Continuous innovation is both necessary and exhilarating, and we all possess the inner capacity for it. Our capacity has simply been buried and lays dormant within us. As children, our imagination knew no boundaries. We would grab a slingshot and be instantly transformed into a warrior, a spy, a huntress, or protector of treasure. But as we grew older, our intellectual comfort zone shifted from that of continuous exploration and inquisitiveness to that of conformity with accepted norms of perception. All is not lost, however. We just need the right framework to re-engage our youthful creativity: the Slingshot Framework.
Find out why you need to infatuate your target audience and to provide them continuous lifestyle enrichment; how to become market-driving and to shape your offering for broadest relevance; and how to channel your reclaimed creativity into smart strategy. Launch yourself to new business and personal heights and have fun doing it.
Re-enforcing the book's message, brilliant illustrations by children accompany the text from beginning to end, while original music and toy slingshots provide readers with a truly multi-sensory experience.
- Sales Rank: #1344265 in Books
- Published on: 2011-07-03
- Original language: English
- Number of items: 1
- Dimensions: 8.90" h x .70" w x 6.00" l, .90 pounds
- Binding: Paperback
- 256 pages
Review
"Recreating that childlike wonder and infatuation in business, work and life."
--American Express Guru Review by Matthew E. May
"Recreating that childlike wonder and infatuation in business, work and life."
--American Express Guru Review by Matthew E. May
"Slingshot is a great exploration of how to be great in the world!"
--Jeff Hayzlett, former CMO of Eastman-Kodak, change agent and marketing authority, author of The Mirror Test
--Sir Ken Robinson, leading global expert on education and creativity, best-selling author "An uplifting and universal blueprint for inventive thinking."
--Chip Conley, founder and executive chairman of Joie de Vivre, second largest boutique hotel company in the U.S., acclaimed author "This book helps us unleash the vast potential of regained creativity and apply it in business, art, and other pursuits of our adult life."
--Erno Rubik, inventor of the Rubik's Cube (the world's best-selling toy) "Slingshot is like looking at things through the other end of a telescope."
--Dave Stewart, legendary musician and fearless innovator "Slingshot opens up possibilities - no preconceptions, no boundaries."
--Jonathan Hornby, director of worldwide marketing, SAS (voted America's best company to work for) "Slingshot helps to understand how much you need to find new solutions."
--Barbara Kuit, co-architect of the world's tallest tower "This is a rare book. Playful yet informed, creative and proven."
--Rob Bell, spiritual pioneer and best-selling author, on TIME's "100 Most Influential People" list "Slingshot enables the critical link between creativity and effective application."
--Dudley 'Tal' Stokes, 4-time Olympian, founding member of the Jamaican Bobsled Team, entrepreneur "I love defying conventional wisdom. Great spirit to this book."
--Richard Lobel, executive vice president, CBS Radio "The concepts of Slingshot come at a time when we must learn to re-tap our imaginations!"
--Evan Farmer, visionary artist and television personality
From the Author
There are compelling reasons why ‘Slingshot’ was chosen as the title of this book. My purpose in writing it was to show a practical path to unconventional thinking and to inspire a re-connection with our natural, childhood creativity – as a foundation for formulating successful strategies.
About the Author
Gabor George Burt was born in Budapest, Hungary. He holds a BA in psychology from Amherst College as well as an MBA from INSEAD, France.
Over the past decade Gabor has gained international recognition in the management world as a pioneer in the strategic perspective of Defying Conventional Wisdom, as well as a leading expert on Blue Ocean Strategy, the influential framework that transforms unconventional ideas into successful strategies. He is actively involved in shaping strategy for a diverse group of international clients from Fortune 500 firms to successful start-ups and leading by example through his own initiatives, such as the Immersive Executive Experience series and Team-O Entertainment.
Gabor writes articles for leading business publications and co-hosts a nationally broadcast radio show. His blog has been selected as one of the top online resources on innovation. Gabor has been featured in the book Radical Action for Radical Times, contributed case study material for the record-breaking book Blue Ocean Strategy, and is the author of the upcoming Appetizers of Wit and Wisdom, a collection of comic anecdotes and provocative observations.
Inspiration for this book came from Gabor's wide-ranging experience as a strategist, business developer, idea liberator, and provocateur, from his fun-loving wife and four incomparable children.
Most helpful customer reviews
1 of 1 people found the following review helpful.
"Every child is an artist. The problem is how to remain an artist once we grow up."
By Majid Riahi
Ask yourself this: Am I open to transforming my creativity and innovative thinking? Whether it be business or everyday life, who on Earth wouldn't? Since finishing Slingshot, I'm convinced anyone can benefit from the authors inspiring and revolutionary business perspective.
Gabor George Burt's new book explores the importance of re-discovering (and utilizing) your childhood creativity for business and life. Packed inside 230 pages, you will find complementary illustrations by children ranging from grades 1st to 6th, as well as quotes and anecdotes from influential thinkers of our generation. Gabor's book excels where many other business texts fall short: style *along with* substance. He engrosses readers with a charming and enthusiastic approach, while providing a detailed roadmap to apply your newly discovered creativity in the business realm. Gabor demonstrates the applicability of Slingshot by offering a unique framework detailed from front to back. The following is a bite-sized teaser of the blueprint:
[Slingshot Framework]
I) Infatuation Interval
An unavoidable facet of human nature is yearning for things that we do not yet possess. While infatuation can surely spawn from new products, this eventually creates a sense of entitlement (with a few exceptions) where the consumer carries a heightened level of demands and expectations. Nothing is ever good enough for us! Thus the underlying question: How can we create everlasting Infatuation Intervals to curb entitlement?
II) Lifestyle Enrichment
How exactly can infatuation become a catalyst to sustainable business? What makes companies such as Apple, Manchester United, and others successful in generating such a devoted consumer base? The answer can be found in the practice of Lifestyle (for B2C's) or Workplace (for B2B's) Enrichment.
III) Defying Conventional Wisdom
Traditional ways of thinking tend to close our perspective into "accepting things only as they are", which can act as a barrier to innovative thinking. How do we revert back to the enthusiasm of our childhood, a time when anything was possible? What is the importance of bearing unconventional wisdom and how can we achieve this?
IV) Accordion Chart
How would you define your business? Who are your most relevant (not only the most direct) competitors? Since these questions can be difficult for people to accurately diagnose, Gabor introduces his Accordion Chart Process that provides readers a flexible solution to issues within a strategic landscape.
V) Creating Blue Oceans
The many insights within this book can be systematically applied by using Blue Ocean Strategy, a deeply influential business perspective introduced by INSEAD professor W. Chan Kim (a former teacher and mentor of the author). Gabor George Burt, an internationally-recognized expert of Blue Ocean Strategy in his own right, provides readers with indispensable knowledge in this arena.
As a young business student and growing entrepreneur, I find myself instinctively utilizing concepts that were learned within Slingshot. Gabor (with props to a certain Thomas Edison) taught me never to pick up an item without thinking of how I might improve it. Accordingly, my highest recommendation is that Slingshot is the next item you pick up--I'll look for your Thank You Cards in the mail!
5 out of 5 stars.
0 of 0 people found the following review helpful.
thinking the way many people perceive as crazy actually works
By Victoria Cortés R:
I can tell you right now that just reading the book was a life enrichment experience, the book and the images shown, every example inserts you in a different way to view the world, people's needs and wants, and as you say it puts companies in the mind of the consumer to create something that they didn't even knew they wanted but then it's very possible they don't want to live without it, they want to have it at all cost.
Reading the book, many things stormed into my mind, things that I had already seen, in movies or books but that you don't put together at the time, like the example about the bank, they won an award for the way they gave credit and help people get to where they want to be in life, I immediately thought about a Jim Carey movie "Yes Man", his character worked in a bank approving (or not so much) credits to people, you can see at the beginning of the movie that he rejected practically all of them, but once he started saying yes to everything the bank discovered that the people asking for small credits were so grateful to get the help they needed to fulfill their dreams that they made all of their payments on time, and they promoted the character and created a new business unit inside the bank. It was the unconventional thinking that got him there, to say yes instead of no all the time, which in his job was kind of a requirement.
The other thing was the example of the moo - seums, they sounded really cool, and something very similar was done here in Chile, it's practically the same, we have local artists painting horses in 3 or 4 different poses and set them in front of building in main streets, this was done a couple of years ago, and just last year it was duplicated with heart shaped art, they were actually located very closed to were you were staying. And like you said it was impossible to scape if you wanted to, when finally admiring them every day on my way to work, I stopped to take a closer look at them, to see who the artists were, and what was the name each, It was great to see that it gave a chance for unknown art students, and even children to show their work for everyone to see.
I think the book gives you the necessary tools to reengage with your childhood way of thinking, thinking that many people perceive as crazy but actually works, it made me think of a quote from George Bernard Shaw, whom you quoted in Slingshot, it's a phrase that since a read has always stuck with me "The reasonable man adapts himself to the world, the unreasonable one persists in trying to adapt the world to himself. Therefore, all progress depends on the unreasonable man".
Business Bureau, Santiago - Chile
0 of 0 people found the following review helpful.
A Most Entertaining Business Read
By lg3
Slingshot is the most entertaining and atypical business book I have ever encountered. The illustrations are a delight. The case studies are fascinating. Gabor very carefully guides the reader into an exploration of imagination and creative thinking. This book will certainly influence our approach to business challenges. Perhaps even more than that, after reading and considering the book the reader will feel that he has just encountered a life-enhancing message that will influence all of life. I have read this book twice, and now find that what I engage in the book is working its way into my thoughts and conversations almost daily.
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