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Mass Communication Theories: Explaining Origins, Processes, and Effects, by Melvin L. DeFleur, Margaret H. DeFleur
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Mass Communication Theories: Explaining Origins, Processes, and Effects explores mass communication theories within the social and cultural context that influenced their origins. An intimate examination of the lives and times of prominent mass communication theorists both past and present bring the subject to life for the reader.
- Sales Rank: #104549 in Books
- Published on: 2009-10-02
- Released on: 2009-10-02
- Ingredients: Example Ingredients
- Original language: English
- Number of items: 1
- Dimensions: 10.80" h x 1.10" w x 8.40" l, 1.60 pounds
- Binding: Paperback
- 380 pages
From the Back Cover
This book offers the following features:
- Includes four new theories (ch. 15, Information Utility Theory; ch.17, Social Expectations Theory; ch.20, Creeping Cycle of Desensitization; ch.23, Collateral Instruction Theory) developed specifically for this book to provide readers with a more complete understanding of the processes and effects of contemporary mass media influences.
- Explores the historical and cultural events that shaped each theory, adding to our continued accumulation of knowledge and understanding of ways that mass communication plays a part in shaping both individual behavior and the features of our constantly changing society.
- Clear, jargon-free writing make the basic concepts behind the theories accessible to readers
- “Formalization” of theories, founded at the end of each chapter, provides clarity and moves mass communication theories into the realm of traditional scientific fields
About the Author
Melvin L. DeFleur, Boston University
Margaret DeFleur, Boston University
Most helpful customer reviews
6 of 6 people found the following review helpful.
Solid Information Poorly Formatted
By Thomas Evans
This is a solid textbook appropriate for an upper-level course in mass communication theory. DeFleur has been around a long time and knows his stuff. His presentations of individual theories emphasize their logical structure and interconnectedness, and the short chapters make for easy course organization. I have two complaints: DeFleur is wordier than he need be and the book's dense wide pages make for an imposing read. On the whole, though, this book offers credible competition for McQuail and for Baran and Davis, the other standard texts in the field. I am using it this semester and will continue to do so.[...]
1 of 2 people found the following review helpful.
Okay
By Kay Loza
The book arrived timely and in okay condition. Throughout the book there are numerous underlinings, highlights, and notes. Typically this wouldn't bother me as much except for the fact that the notes written in the book consist of, "I hate this class", "This class = death", "This book is stupid", etc. Either way, I need it for my class and it gets the job done since I saved money on this book so I am okay with it.
0 of 0 people found the following review helpful.
good condition, all as promised
By R. Gieseke
Book arrived, good condition, all as promised. Thank you.
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