Fee Download Luxury Marketing & Management, by Dr. Daniel A. Langer
However, reviewing guide Luxury Marketing & Management, By Dr. Daniel A. Langer in this website will lead you not to bring the published publication all over you go. Just store guide in MMC or computer disk as well as they are available to read at any time. The prosperous air conditioner by reading this soft data of the Luxury Marketing & Management, By Dr. Daniel A. Langer can be introduced something new behavior. So now, this is time to prove if reading could enhance your life or otherwise. Make Luxury Marketing & Management, By Dr. Daniel A. Langer it certainly work and also obtain all advantages.
Luxury Marketing & Management, by Dr. Daniel A. Langer
Fee Download Luxury Marketing & Management, by Dr. Daniel A. Langer
Why should wait for some days to get or obtain guide Luxury Marketing & Management, By Dr. Daniel A. Langer that you order? Why need to you take it if you can get Luxury Marketing & Management, By Dr. Daniel A. Langer the much faster one? You can find the very same book that you order here. This is it the book Luxury Marketing & Management, By Dr. Daniel A. Langer that you could get straight after buying. This Luxury Marketing & Management, By Dr. Daniel A. Langer is popular book on the planet, of course lots of people will certainly attempt to have it. Why don't you end up being the first? Still perplexed with the method?
As understood, lots of people say that books are the vinyl windows for the world. It doesn't imply that buying book Luxury Marketing & Management, By Dr. Daniel A. Langer will certainly imply that you could acquire this globe. Merely for joke! Reviewing an e-book Luxury Marketing & Management, By Dr. Daniel A. Langer will certainly opened an individual to think better, to maintain smile, to delight themselves, and also to motivate the knowledge. Every book likewise has their characteristic to affect the visitor. Have you known why you read this Luxury Marketing & Management, By Dr. Daniel A. Langer for?
Well, still perplexed of the best ways to get this e-book Luxury Marketing & Management, By Dr. Daniel A. Langer below without going outside? Simply link your computer system or gizmo to the website and start downloading Luxury Marketing & Management, By Dr. Daniel A. Langer Where? This page will show you the web link page to download and install Luxury Marketing & Management, By Dr. Daniel A. Langer You never ever worry, your favourite book will be quicker all yours now. It will be a lot simpler to appreciate reviewing Luxury Marketing & Management, By Dr. Daniel A. Langer by online or getting the soft data on your gizmo. It will despite which you are and exactly what you are. This book Luxury Marketing & Management, By Dr. Daniel A. Langer is created for public and you are one of them that could appreciate reading of this book Luxury Marketing & Management, By Dr. Daniel A. Langer
Spending the downtime by reading Luxury Marketing & Management, By Dr. Daniel A. Langer could offer such terrific encounter also you are just seating on your chair in the workplace or in your bed. It will certainly not curse your time. This Luxury Marketing & Management, By Dr. Daniel A. Langer will guide you to have more priceless time while taking rest. It is really satisfying when at the midday, with a cup of coffee or tea and also an e-book Luxury Marketing & Management, By Dr. Daniel A. Langer in your device or computer system display. By delighting in the sights around, right here you can start checking out.
The book "Luxury: Marketing & Management" is what many call the "gold standard" among books about luxury. It has become a standard textbook on luxury and is used in Universities around the world. It provides a comprehensive scientifically based dissection of what luxury is all about. Therefore it is an ideal book for managers, researchers and consumers of luxury goods. This book provides fundamentally new insights into the seemingly elusive concept of luxury using examples from real life and precise cases. The outstanding feature is the development of the first numerical luxury index allowing managers to compare various categories and signaling product opportunities.
The concept of luxury signals leads to a large variety of additional marketing opportunities. Also, a new, precise and operational definition of luxury is developed. Providing empirical insights for Europe, America and Asia this book opens challenging perspectives to all those concerned with luxury.
- "The book Luxury: Marketing & Management will be of considerable interest to both managers and academics seeking to understand and manage luxury goods in the 21st Century." Prof. Dr. David B. Montgomery, Stanford University & former Dean, Singapore Management University
- "This new and interesting research provides insight into the unique world of luxury and I have no doubt will prove a fascinating read for consumers and managers. Rolls-Royce Motor Cars has been at the pinnacle of automotive luxury for over 100 years and it is enlightening to see scientific research on the industry." Torsten Müller-Ötvös, CEO Rolls-Royce Motor Cars Ltd "
- This book provides a large coverage of research on luxury, combined with new practical approaches, such how to analyze the luxury potential of a category on the basis of the price differentials. Very enlightening reading for managers and consumers alike." Prof. Dr. Gilles Laurent, HEC Paris
- "Many asked me in the course of the year what is the essence of luxury, and there is in my opinion a one world answer to this: luxury is pure emotion. In their book the authors provide an elaborated overview on luxury both from a researcher's and a manager's perspective. It's a must-read for those interested in luxury." Pietro Beccari, Executive Vice President Louis Vuitton
- "As a maker of high-end mechanical watches, we are impressed by the precision of this analysis on the meaning of luxury today and the practical and valuable conclusions for a successful management of luxury products. Most interesting work!" Philippe Merk, CEO Audemars Piguet
- "This book's development of luxury signals provides a new and creative perspective of luxury. Reading it will amount to a very good investment for managers and be enlightening for consumers of luxury items around the globe. Fun to read!" Prof. Dr. Kris Helsen, Hong Kong University of Science & Technology (HKUST)
- Sales Rank: #1368444 in Books
- Published on: 2013-08-01
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .63" w x 6.00" l, .80 pounds
- Binding: Paperback
- 268 pages
Review
- "The book Luxury: Marketing & Management will be of considerable interest..." Prof. Dr. David B. Montgomery, Stanford University
- "This new and interesting research provides insight into the unique world of luxury..." Torsten Müller-Ötvös, CEO Rolls-Royce Motor Cars Ltd
- "Very enlightening reading for managers and consumers alike." Prof. Dr. Gilles Laurent, HEC Paris
- "It's a must-read for those interested in luxury." Pietro Beccari, EVP Louis Vuitton
- "Most interesting work!" Philippe Merk, CEO Audemars Piguet
- "Fun to read!" Prof. Dr. Kris Helsen, HKUST
From the Author
Dr. Daniel A. Langer and Prof. Dr. Oliver P. Heil (Ph.D.) on why they wrote this book: "Part of the purpose of this book is to decode luxury by answering the questions about what luxury is and how to manage it. We present several new findings that significantly broaden the scope of luxury research, providing one of the first comprehensive dissections of luxury." In this book the authors carefully analyze the nature of luxury in a systematic manner for the purpose of developing a sound basis for marketing luxury products and understanding luxury markets. The fundamental propositions and characteristics of luxury are presented, and the primary luxury 'drivers' are described. More specific areas of the luxury experience are then analyzed in more detail. These include quality and aesthetics, the purchase situation, the consumption situation, the cultural and social frame, consumer segmentation, geographical differences, product categories, and branding. It concludes with strategic advice to marketing managers. Driven by the finding that hypothetically all categories could have a luxury tier, and the conclusion that many luxury brands are not managed appropriately, the authors provide managers with comprehensive toolsets and strategies to manage luxury in a more competitive, profitable and sustainable way.
About the Author
Daniel André Langer is Senior Vice President & GM North America at Henkel Beauty Care. Before that he fulfilled several international responsibilities at Henkel, including Corporate VP SBU Body Care as well as Marketing Director in Germany, Japan & International Hair Care. He is also a Research Fellow and Senior Lecturer at the University of Mainz. The author holds a Ph.D. and a Masters degree from the University of Mainz. He also studied in Madrid and attended executive education at Harvard, IESE and Thunderbird. He presented his research on luxury and innovation at several leading research conferences and events in the USA and Europe. Dr. Langer’s research focuses on deepening our understanding of luxury. Importantly, the marketing of regular products can benefit substantially from luxury research findings in terms of identifying different and creative strategies enhancing innovativeness, competitiveness and profitability of fast moving consumer goods. Oliver Heil is the Chaired Professor of Marketing at the Johannes Gutenberg-University of Mainz (Germany). He holds a Ph.D. as well as a Masters degree from the University of Pennsylvania’s Wharton School. The author taught at Wharton, UCLA, IU, Lingnan and HKUST. His publications appeared in leading scientific journals and he co-authored several books. As the recipient of various academic honors he currently serves on several boards and lectures on a variety of topics. Prof. Heil is working on identifying optimal sizes and formats for limited editions of luxury products and identifying causal factors of luxury design. Also, he is working on applying the luxury index toward regular products such as fast moving consumer goods as well as luxury products to enhance branding strategies. Prof. Heil is organizing a global luxury event bringing together managers, researchers and customers dealing with luxury products. The authors are co-directors of the Center for Research on Luxury at the University of Mainz, which has the ambition to pioneer the research on luxury and to provide world-class publications and education on the topic. For updates on luxury research and events, see www.luxury-research.org.
Most helpful customer reviews
1 of 1 people found the following review helpful.
Great book on Luxury
By Gabriele
This book is a truly comprehensive publication about luxury. Those who ever wondered what luxury is all about will get all their questions answered.
I would recommend it both for students and professionals.
An aspect I found particularly striking is the ability of luxury goods to provide some kind of shelter and protection in social contexts. Another is the enhancement of attractiveness. And there are many more. The authors argue that those hidden aspects provide a perceived value to consumers that exceed by far "normal" perceived values by observable product attributes, hence increasing the willingness-to-pay.
0 of 0 people found the following review helpful.
Luxury Marketing and Management
By Kate huffman
Business Management Category
By Kate on January 10, 2014
Format: Paperback
This book, “Luxury Marketing and Management” by Dr. Daniel A. Langer and Prof. Dr. Oliver P. Heil, is an instructive interesting read that pulls back the curtain on managing luxury goods to improve both their profitability and sustainability. Dr. Langer and his co author have precisely dissected the layers of luxury to provide the manager of these types of goods insightful and thorough guidelines for creating, maintaining and growing a luxury brand.
Real world examples of luxury brands such as Rolex® watches, Louis Vuitton® bags and Bentley® automobiles spice up the text with lessons that any marketing manager interested in the subject can easily master. And the bonus is that the guidelines and insights can also be applied to the marketing of more ordinary consumer goods or goods that may provide an entry into the luxury market for future consumers. As the authors insightfully state, “. . . all categories have the potential to develop a luxury tier.”
I would definitely recommend this book to any business manager, student or consumer of luxury goods interested in an informative and useful read through the previously diamond veiled world of marketing luxury goods.
0 of 0 people found the following review helpful.
One of the great things about being in an industry for many years ...
By Paul D. White
One of the great things about being in an industry for many years is, if you are open-minded, the possibility exists to learn about your profession anew. I've been in the luxury industry for 30 years as a manager, buyer, salesperson and merchandiser. Daniel Langer's book has provided me with new insights on luxury; what motivates consumers, how they think, how they evaluate and perceive luxury and most important what factors make them purchasers. We are, after all, in an irrational business. A certain amount of suspension of disbelief must take place when someone is making a significant purchase. Langer's booked is backed with solid research and delineates the factors about consumer behavior that anyone in the luxury business needs to know. This is a very useful tool for owners, managers, buyers, salespeople...anyone involved in presenting and selling luxury goods.
Paul D. White
Vice President
Oliver Smith Jeweler
Scottsdale, AZ
Luxury Marketing & Management, by Dr. Daniel A. Langer PDF
Luxury Marketing & Management, by Dr. Daniel A. Langer EPub
Luxury Marketing & Management, by Dr. Daniel A. Langer Doc
Luxury Marketing & Management, by Dr. Daniel A. Langer iBooks
Luxury Marketing & Management, by Dr. Daniel A. Langer rtf
Luxury Marketing & Management, by Dr. Daniel A. Langer Mobipocket
Luxury Marketing & Management, by Dr. Daniel A. Langer Kindle
Tidak ada komentar:
Posting Komentar